About Copy, She Wrote


We partner with values-led and purpose-driven brands to help them articulate and amplify their message.

We take a human-centred approach to SEO and content, using storytelling as a tool to build connections.

We foster creativity and invite curiosity into our work so that we can build trust- based connections with our clients and deliver to the best of our capability.

Sara Keli is standing in front of her desk. She is wearing a pink jacket and smiling at the camera.

Sara Keli, Copy, She Wrote Founder

From HR Manager to mummy blogger and now founder, copywriter and strategist, there is one constant that runs through my career. People.

At Copy, She Wrote, I combine my interest in people with my skills in writing and marketing to create content that connects and converts for my clients.

Our clients see results from the work we do. Whether that’s increased traffic, higher conversions or consistency in their brand messaging. We’re also easy to work with and that’s why they come back to us time and time again. 

our values


We build strong relationships with you so we can truly understand who you are and what you do. Our work isn’t transactional. It’s based on the strategic value we add to the success of your business.


We deliver exceptional quality by having the right person on the right job at the right time. We thrive on knowledge and stay abreast of developments in the industry so we are always on the front foot.


We’re hungry to learn about you, your businesses, your products and your customers. We tackle every challenge with curiosity to explore all the possibilities to find the right solution.


We approach everything we do with creativity to always offer unique solutions. We are empowered to make bold choices that elevate our work. We always trust our proven creative process.

Case studies

A group of six women are in a huddle looking at the camera. Some are sitting and the others are standing behind them. They are all wearing blue and beige clothing. The clothes are designed by Eva Cassis.

Eva Cassis

A relationship built over a number of years, the SEO and copywriting work we’ve done for slow fashion brand Eva Casssis has propelled the business forward.

Example case study copywriting


A fast growing business in need of strategic content and SEO direction, for nanny agency mtime, we delivered over multiple projects and case studies.

Ready to get the ball rolling on your SEO copy?

let’s chat

To discuss your copywriting and SEO requirements, please complete the form and we will be in touch as soon as possible.