Content Strategy

Without a plan or a strategy for your content it’s a bit like taking a stab in the dark and hoping that your content will hit the mark. It won’t.

Content strategy is the glue that holds your content together. It allows you to set goals and measure against them. The success of any content you write relies on having a firm strategy to guide you.

 

 

 

 

 

 

 

 

 

 

 

 

 

Big picture thinking

 

Your content strategy is about more than the type of content you need in your business. It’s about defining the why behind your content, ensuring it aligns with your brand strategy and business goals and outlining how the content is produced. 

We aren’t just guns at executing your copy and content. We also bring the big picture thinking you need to build a framework around your content. 

When we partner with you on your content strategy we get you on the right path… and ensure you stay there. We dot all the i’s and cross all the t’s so you have a watertight strategy informed by solid research and copywriting best practice.

Consistency is king

 

Well actually, content is king… but if you don’t have consistency then don’t bother. 

Consistency comes into play in a number of ways in regards to content. It’s important that you publish to a consistent schedule across your chosen platforms. It’s important that every piece of content is consistent with your brand tone and voice. And it’s important that you are consistent with the messages you are sending to your customers.

Without consistency, you won’t be able to build the trust you need to grow your brand. That’s where content strategy comes in. With a defined strategy all of these elements will be covered. There is no guesswork or haphazard content posting.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Consistency is king

 

Well actually, content is king… but if you don’t have consistency then don’t bother. 

Consistency comes into play in a number of ways in regards to content. It’s important that you publish to a consistent schedule across your chosen platforms. It’s important that every piece of content is consistent with your brand tone and voice. And it’s important that you are consistent with the messages you are sending to your customers.

Without consistency, you won’t be able to build the trust you need to grow your brand. That’s where content strategy comes in. With a defined strategy all of these elements will be covered. There is no guesswork or haphazard content posting.

 

 

 

 

 

 

 

 

 

 

 

 

 

The content you need… when you need it

 

Content strategy is the foundation of every piece of content you write in your business. From your website copy to your blog posts, social media posts, emails, sales proposals, marketing presentations, print collateral and more.

When we work on your content strategy, we define it all. We align your content strategy with your brand and business goals to ensure consistency. We look at the structure of your content, content production process, where you share your content, who writes the content and how you measure the success of your content. 

Your content strategy is only the beginning. We can support you beyond the strategy with your copywriting and content writing needs. Or we can support you to manage the process yourself. Either way, you have access to our expertise and years of experience.

 

Define your content strategy

 

We are strategic thinkers who love to dive deep into a business to draw out the story gold and build it into a structured content strategy. We can organise and define, research and plan your content so you can get on with what you do best – running your business.

Contact us to discuss your content strategy requirements and how our copywriting services can get you the results you need.

Contact us

To discuss your copywriting and SEO requirements, please complete the form and we will be in touch as soon as possible.