SEO Copywriting

Copywriting is one thing… SEO copywriting is a whole other thing altogether. SEO is a complex and often confusing beast but only if you don’t have the right copywriter on your side.

The power of quality SEO copywriting

Good copy makes connections with your reader. It evokes emotion and it compels them to take action. But to make those connections, you need readers. And that means you need a steady flow of traffic coming to your website.

SEO is the answer. Google organic search traffic is – for the vast majority of businesses – the most powerful tool in your marketing arsenal to find new customers and bring them straight to your virtual front door. And it’s free.  

Quality SEO copywriting will not only attract qualified customers to your website, it will keep them there. That’s the power, and the magic, of it all. With the right copy, optimised for SEO, you can tap into the billions of searches that happen on Google every day… and connect directly with your target market.

Written for people, loved by Google

SEO copywriting is actually about writing content for people first. When we write SEO copy, we write with your target market front of mind.

And then comes the SEO component of SEO copywriting… ticking all the boxes for Google. Without impacting on the readability for your customers, we weave keywords throughout the copy. We know what Google is looking for… and that’s what we deliver.

A strategic approach

SEO copywriting is more than a single piece of copy. It’s about taking a strategic view of your whole content pool and turning your website into a powerful traffic generating tool.

For every SEO copywriting project we undertake we always start by looking at the big picture. We look for opportunities to build content pillars and clusters. Each page or post we write for your website is another piece of your SEO puzzle.

Comprehensive service

We can work on a single piece of SEO copy or we can:

  • Complete an SEO audit to identify gaps in your content
  • Structure your website content to maximise SEO
  • Undertake keyword research
  • Review and rework existing content to optimise for SEO

By taking a strategic and holistic view, we help to ensure that your brand, products and services rank on Google.

Ready to get the ball rolling on your SEO copy?

SEO Copywriting Packages

Every website and SEO project is different so we usually provide a bespoke quote for every client. The packages below provide an indication of our costs and will likely be suitable if you have straightforward requirements. Otherwise, let’s chat about designing a package to suit your business requirements.

FAQs

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    How much does SEO copywriting cost?

    The cost for SEO copywriting varies depending on the size of the project. As a guide, we charge $1800 + GST for three pages of SEO optimised copy. This includes keyword and competitor research, up to 500 words per page and two free rounds of revisions. SEO is a complex beast, so our preference is to tailor a package to your requirements. If you’re new to SEO copy for your website you will likely need more hands-on help from us than if your website is already bursting with SEO-ified words.

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    Do you guarantee results?

    There are no guarantees with SEO. There is no simple trick to taking out the number one position in the SERPs (Search Engine Results Pages). Nor can you take your traffic from zero to hero in a single day. SEO is a long game. It takes time – and a strategic approach – to start to see results.

    While we can’t guarantee a particular result, what we can guarantee is that we will bring our A game to your copy. We will dig deep into our keyword research until we find the most suitable target keywords that your ideal customers are using in their search activity. Then we will weave those keywords into beautifully written website copy that will capture attention from Google and from your customers.

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    How does SEO copywriting work?

    We start every project with a briefing session. This ensures that we’re on the same page and have the same expectations. Once we have a full brief we start our keyword research. For each page we write, we’ll identify a cluster of keywords that will help your ideal customers find your website. Then we start writing, weaving those keywords naturally throughout the copy.

    We always include two free rounds of revisions in our fees. In our experience working with past clients, those revisions are usually very minimal so we can move through the process smoothly. When it’s time to publish the copy, we can do this for you or leave it in your capable hands. We’re always here to double check that all is as it should be once the copy is on the website.

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    How much experience do you have with SEO?

    Our founder, Sara Keli, has been writing online since 2011. In that time she has written for media publications, large global brands, small businesses and everything in between. Sara has also completed Kate Toon’s renowned Recipe for SEO Success. We also have a team of writers, all skilled SEO copywriters in their own right.

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    Do you only offer SEO copywriting?

    No! We can also help with content writing, brand strategy, content strategy, social media copywriting, ecommerce copywriting and newsletter copywriting. Our clients often start working with us on their website copy and then continue working with us through our other services.

Let’s chat SEO and how we can help.

other services

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Content Writing

From ideation to research, writing and publishing, we can support your SEO efforts with strategic blog content.

eCommerce Copywriting

Stand out from the crowd with an eCommerce copywriter who knows how to create copy that will convert the sale.

Content Strategy

We bring the big picture thinking you need to develop a watertight strategy informed by copywriting best practice.

let’s chat

To discuss your copywriting and SEO requirements, please complete the form and we will be in touch as soon as possible.